About SupplementMath
We make protein powder selection mathematical and objective by normalizing every product to comparable metrics.
Why It Matters
Brands manipulate serving sizes, obscure pricing with proprietary "blends," and make meaningless marketing claims. Amazon reviews are often affiliate-driven. This information asymmetry benefits brands at your expense.
Our Approach
We normalize all products to common metrics: price per 100g of protein (true cost), calories per 100g of protein (caloric efficiency), protein source categorization, and sweetener transparency. When every product is measured the same way, the best value becomes obvious.
We normalize everything to common metrics: price per 100g protein, calories per 100g protein, protein source, and sweeteners. No marketing budget can change the math.
Our Principles
Objectivity: Rankings use calculable metrics, not opinions. We don't score taste or mixability—those are subjective.
Transparency: Every calculation is reproducible. You can verify the math yourself using data from product labels.
Independence: We maintain independence from brands. Commissions from retailer links don't affect rankings.
Neutrality: Whey isn't inherently "better" than plant protein. Isolates aren't always "better" than concentrates. Each type has use cases where it excels.
Our Experience & Expertise
Built by data analysts. We analyze 47+ protein powders across US, UK, Canada, and Australia markets. Each product tracks 8+ data points: protein, calories, serving size, container weight, protein type, sweetener type, certifications, and lead testing data.
Our methodology: normalize to comparable metrics (price per 100g protein, calories per 100g protein), rank by objective data, make everything reproducible.
Our Process
- Collect data from product labels and third-party testing (Consumer Reports, Clean Label Project)
- Convert to comparable metrics
- Calculate and rank objectively
- Cite sources and make calculations reproducible
Who Is This For?
Athletes: Find products matching your criteria (maximum protein, minimal calories, fast absorption) without paying for marketing.
Beginners: We simplify the decision by showing which products offer the best value and explaining protein types in plain language.
Budget shoppers: Our price-per-100g-protein metric reveals true value. Avoid overpriced marketing-heavy brands.
Dietary restrictions: Filter for lactose-free, vegan, or artificial-sweetener-free options without sacrificing quality or value.
What The Data Shows
- Some "premium" products cost 3x more for identical nutritional profiles
- Store brands often beat national brands on price per gram of protein
- Plant proteins have closed the gap with whey in both completeness and cost
- Isolates aren't always worth the premium over concentrates
Our Commitment
As long as the supplement industry prioritizes marketing over transparency, SupplementMath will provide an alternative: data-driven, objective comparisons.